Every designer has their own style. Easy Read is an art and not a science, but there are some common features. Here is my run-down of 10 of them:
Easy words: language people use every day.
Short sentences, and use bullet lists where appropriate.
Short document length and low word count: how long and how low depends on the purpose of the information.
Bold headings: size 24pt or more.
Large body text: 16pt or more, always black - on a very light or white background.
No underlines: I do make an exception for hyperlinks.
Consistent layout and branding: repetition is a good thing!
Clear, unambiguous images.
4-5 images down the left of the page - one for each paragraph.
Careful proof-reading for an accurate end-product and a happy reader!
